THE VALUE OF HUMAN CAPITAL:

- Recruit, invest and keep the best people available in the market (people development)
- Open communication and involvement
- Have fun

THE VALUE OF OPERATIONAL EFFECIENCY:

Vinestor shall support companies with finance, administration, logistics, market information & analysis, reporting systems and other common tasks not directly linked to the sales and marketing of the products, to create the most effectively working environment in the organization. Keeping the motivation by focusing on core business.

Big - ’Economy of scale’

- Logistics, IT, market information, analysis and reporting
- Strength when negotiating customer agreements

Small – ’Less is more’

- Sales efficiency through smaller units and company specific product portfolios
- Closer interaction with producers, products and customers
- Effective Internal communication – momentum not lost in Administration